Our appetites have changed over the years and no more is that this clearly shown than in food photography. The rise of normal, real food combined with a concentrate on healthier diets over the last decade has witnessed a significant change in how food is offered through photography.
No longer had a full bowl of perfect looking quite as tempts us, vividly coloured food rested nicely on a table. Nowadays, food photographers set out to capture cultures ever changing choices by ‘keeping it real’ – put simply – unpleasant is in. Think about a portion of chocolate cake with topping oozing off the part, or even a delicious meat with pepper sauce filled almost carelessly about the menu. This is one way we prefer to view our food offered today. This unpleasant method of food photography is now the favoured type for several inside the food world and Melbourne food blogs and restaurant marketing.
If you check out some formula sites or examine a current cookbook, then you are more prone to see this fairly modern-style of food photography, and it’s not merely about being messy. Food photographers are props to maintain the chance looking easy, clear and providing more focus to the food and more prone to use sunlight in the place of artificial studio lamps. Food photographers will also typically use different outcomes, for example, extreme close-ups and strange perspectives to help make the food appear more appealing.
Nevertheless another design of food photography Melbourne has appeared lately. Known playfully as ‘food porn’, the food photographer will style the food in a provocative fashion that is almost delicate to have the consumer’s appetite really whetted. Usually this food design is used to throw rather indulgent or exotic dishes – usually packed full of calories. This design is advantageous when marketing unhealthy food as it could be offered as an indulgent treat, rather than wanting to pretend to the ever-critical community that it provides any nutritional value. Feminist author Rosalind Coward first coined the word food porn in 1984 and contains now become one of many buzz words for foodies.
Of course, the types of dirty food photography and food porn haven’t really reached fast food restaurants. Pictures of extended straight chips and great hamburgers still seem to decorate its own advertisements and the menus. A lot of people are not likely to visit your normal take out restaurant for a natural, pure supper – so dirty food photography is regarded as much less applicable in this environment.
Whatever is next for food photography, the thing which will never change is its overall try to provide to buyers – which requires real skill. The food photographer has to successfully express not only the attractive appearance of the food but also its scents, feel and style. This is not easy considering your taste, can’t actually feel or smell the meals from a picture. However, when the picture effectively captures all these elements this makes the foodstuff far more appetising to customers, in turn raising their inclination to get – and that may only be beneficial to the food industry.